After months of market uncertainty forced it to the sidelines, StubHub is finally ready to test public investors’ appetite for live entertainment stocks.
The ticket resale platform plans to price 34 million shares between $22 and $25, targeting a $9.2 billion valuation that would make it one of this year’s largest debuts.
It’s a bold move for a company that’s been trying to go public since before the pandemic upended everything. Back then, live events seemed like a sure thing.
Now, with inflation concerns and shifting consumer spending habits, StubHub faces a tougher sell to investors who’ve grown cautious about discretionary spending plays.
The numbers tell a complicated story. Revenue hit $827.9 million in the first half of 2025, a decent showing, but growth has slowed to just 3% year-over-year.
More concerning for potential shareholders: losses doubled to $111.8 million as the company burned through cash expanding internationally and upgrading its technology platform.
“They’re clearly prioritizing growth over profitability right now,” said one equity analyst who requested anonymity. “The question is whether that strategy pays off in this environment.”
What the StubHub IPO means for fans and the live events market
StubHub timing isn’t entirely coincidental. The live events sector has shown surprising resilience, with consumers continuing to shell out for concerts and sports despite broader economic headwinds.
The company’s recent MLB partnership, which blends primary and secondary ticket sales, represents exactly the kind of innovation investors want to see.
But competition is fierce. Live Nation dominates the primary market while newer players like SeatGeek are eating into StubHub’s secondary turf.
The company’s global footprint across 200 countries provides scale, yet also exposes it to currency volatility and regulatory complexity.
CEO Eric Baker, who co-founded the company back in 2000, will maintain tight control through supervoting shares representing nearly 88% of decision-making power.
That structure might reassure some investors about strategic consistency but could concern others about governance.
What investors should watch
The IPO’s success may hinge on broader market conditions when it prices.
Consumer discretionary stocks have faced headwinds as investors worry about spending slowdowns.
StubHub needs to convince Wall Street that live entertainment represents a defensive play within that sector as something people won’t cut even when budgets tighten.
JPMorgan and Goldman Sachs are leading the offering, lending credibility to what amounts to a significant gamble on the experience economy’s durability.
Early indications suggest institutional interest remains strong, though retail investor enthusiasm may prove more challenging to gauge.
For StubHub, going public represents more than just raising capital. It’s validation that the secondary ticketing market has evolved from a grey-area business into a legitimate infrastructure for the entertainment industry.
Whether investors agree with that $9.2 billion assessment remains the ultimate test of this long-delayed market debut.
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