Coinbase Global has unveiled a new regulated platform that allows retail investors to purchase crypto tokens before they are officially listed on exchanges.
The launch marks the company’s most ambitious step yet to broaden its services and restore access to public token sales in the United States for the first time since 2018.
The first sale on the platform will feature Monad, a highly anticipated Layer-1 blockchain network designed to compete with Solana and Ethereum.
The sale will run from November 17 to November 22, ahead of Monad’s mainnet launch scheduled for November 24.
Coinbase moves to expand retail access
The new platform, described by Coinbase as a regulated end-to-end token sales hub, is designed to make token launches more transparent and inclusive.
It offers retail investors an opportunity to participate in early-stage crypto projects through a compliant and accessible process.
Coinbase says it intends to hold one token sale each month, creating a steady pipeline of new digital assets for its global user base.
To participate, investors must be fully registered and verified on Coinbase.
Purchases will be made using USD Coin (USDC), the dollar-backed stablecoin issued by Circle.
The crypto exchange emphasised that participation will be free for investors, while issuers will pay a fee based on the amount of USDC raised during each sale.
Monad leads as the first project
Monad’s debut offering is expected to raise around $187.5 million, with 7.5% of the total MON token supply available for sale at $0.025 per token.
The sale sets a minimum bid of $100 and a maximum of $100,000 per participant, with all transactions settled in USDC.
If fully sold, the event will give Monad a fully diluted valuation of roughly $2.5 billion.
Founded in 2022, Monad has already drawn significant attention, raising more than $240 million from investors, including Paradigm.
The Monad blockchain is built to deliver high throughput and full compatibility with the Ethereum Virtual Machine, positioning it as one of the most closely watched Layer-1 launches of the year.
Fairness and compliance at the core
Coinbase’s token platform introduces a new allocation system that it says promotes fairness and long-term participation.
Instead of the traditional first-come, first-served model, Coinbase uses an algorithm that prioritises smaller and more loyal buyers.
This “filling from the bottom” approach is meant to prevent large investors from dominating early sales.
The system also rewards long-term holders. Participants who retain their tokens for at least 30 days will receive higher allocation priority in future sales, while short-term sellers may see reduced access.
This design aims to foster sustainable token ownership and reduce speculative flipping immediately after listing.
Every project featured on the platform will go through a detailed evaluation process that examines its user demand, tokenomics, and vesting structure.
Issuers are also required to provide full disclosures, agree to a six-month lockup for team-held tokens, and obtain Coinbase’s approval for any secondary or over-the-counter transactions.
A new model for token distribution
By offering a compliant structure for token sales, Coinbase is positioning itself as a trusted intermediary in an industry often criticised for its lack of transparency.
The company plans to integrate each launched token into its listings roadmap, ensuring smooth liquidity once the assets begin trading.
The move also reflects Coinbase’s effort to diversify its business and compete with offshore exchanges that have long dominated early token offerings.
With most global regions eligible to participate and the potential to attract millions of retail users, the platform could significantly reshape how crypto projects reach investors.
Coinbase’s shares rose nearly 4% in premarket trading following the announcement, underscoring investor optimism about the exchange’s renewed focus on innovation.
As the Monad sale approaches, the company is positioning its new platform as the beginning of a broader shift toward regulated and equitable token distribution — one that could set a new industry standard for years to come.
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