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Chipotle stock: has it lost its mojo with Brian Niccol no longer at the helm?

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July 24, 2025
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Chipotle stock: has it lost its mojo with Brian Niccol no longer at the helm?
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Chipotle Mexican Grill Inc (NYSE: CMG) reported its second-quarter earnings last night, which did not sit well with investors.

Shares are down more than 10% on Thursday as the chain of fast-casual restaurants missed revenue expectations and slashed its same-store sales outlook to about flat for the full year.

This marks a stark shift for a brand that once defied industry headwinds with relentless growth and cult-like customer loyalty.

With Brian Niccol no longer steering the ship, investors are wondering whether Chipotle stock has indeed lost its mojo.

Opening new restaurants is no longer enough for Chipotle’s stock

Investors are disappointed this morning primarily because Chipotle reported a 4.0% decline in its same-store sales and a 4.9% decline in transactions for the second quarter.

The multinational attributed softness to shifting consumer behaviour – including a move toward lower-priced chicken options and smaller group visits.

While Chipotle opened 61 new restaurants – 47 of which included its high-margin Chipotlanes – the expansion wasn’t enough to offset the traffic decline.

Management now expects flat comparable sales for the full year, down from its previous low-single-digit growth forecast.

Including today’s decline, CMG shares are down nearly 25% versus the start of this year (2025).

Bank of America sticks with bullish view on CMG shares

Despite the disappointing earnings release and shaky confidence in new management, Bank of America continues to recommend buying Chipotle shares on the weakness today.

In a research note on Thursday, the investment firm cited long-term strategic advantages as well as operational resilience for its positive view on CMG stock.

BofA pointed to Chipotle’s continued investment in digital infrastructure, menu innovation, and international expansion as reasons to stay optimistic.

With over $838 million remaining in its buyback authorisation and a strong balance sheet, Chipotle has the financial firepower to weather short-term volatility.

Analysts also noted that the company’s loyalty program, now boasting 20 million active members, could be a key lever for reaccelerating traffic and engagement.

Brian Niccol’s departure: a leadership void or strategic reset?

Brian Niccol’s departure earlier this year left a leadership vacuum that some investors believe is contributing to the brand’s recent stumbles.

Under Niccol, Chipotle transformed from a crisis-ridden chain into a digital-first juggernaut.

His successor, Scott Boatwright, has emphasised continuity, but the market isn’t entirely unconvinced.

The second-quarter results suggest CMG’s value proposition may be losing traction amid rising competition and shifting consumer priorities.

Still, the company insists it’s seeing momentum build through summer promotions and new menu items like Adobo Ranch and Honey Chicken.

However, investors look unsure that there’s adequate incentive to own Chipotle stock, especially since it doesn’t pay a dividend at writing.  

Should you invest in Chipotle today?

In the near term, Chipotle’s outlook is clouded by margin pressure, consumer uncertainty, and the challenge of maintaining brand relevance without Niccol’s visionary leadership.

However, it’s well within reason to argue that Chipotle’s fundamentals remain strong, with a five-year revenue CAGR of 15% and ambitious plans to reach 7,000 locations across North America.

For long-term investors, therefore, the current dip in the food stock may present a compelling entry point.

The post Chipotle stock: has it lost its mojo with Brian Niccol no longer at the helm? appeared first on Invezz


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